Monday, February 1, 2016

WHO takes a serious view of smoking in movies - wants such films to be certified as 'A'


WHO has taken a serious view of smoking in movies and wants such films to be certified as 'A'. In the opinion of World Health Organization (WHO), films that depict smoking should be given an adult rating to protect children from the 'last frontier' of tobacco advertising. WHO has warned that cigarette companies are depending on Hollywood as countries crack down on other forms of tobacco advertising and sponsorship.
This has been reported in dailymail.co.uk dated 1 February 2016.
In the 2014 movie 'Transformers: Age of Extinction', a cigar-smoking robot was shown. This Hollywood blockbuster had a total of 2.6bn 'impressions' of tobacco use - which is the number of incidents multiplied by its paid cinema admissions - in China alone.
Moreover, studies in the US have revealed that nearly four out of every 10 adolescents who take up smoking do so because they have seen film and TV stars doing it. It may be noted that as per statistics of WHO for the year 2014 is that 44 per cent of all Hollywood films, and 36 per cent of films rated for young people had scenes of smoking.
On-screen smoking has influenced the younger generation and use of tobacco products have enticed millions of young people worldwide to take up the habit. According to figures of WHO, tobacco kills up to half of its users with an estimated six million people every year.


Image courtesy wikimediacommons.org

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