‘Bajrangi Bhaijaan’ collected only two percent footfalls in theaters

Superstar Salman Khan’s blockbuster movie ‘Bajrangi Bhaijaan’ had collected over Rs.300 crore at the Indian box office - but, only two percent of Indians actually went to the theaters to see the movie. This two percent is out of approximately 130 crore Indian population. These figures have been made public by an official of a cinema chain.
This has been reported in indianexpress.com dated 18 November 2015.

As per reports, a staggering 74.5 million people, across India, tuned into the TV premiere of the film last month. However, in a session on increasing footfalls in theaters at the ongoing Indywood Film market, it has been revealed that only three crore and 21 lakh people have so far watched the Bollywood blockbuster “Bajrangi Bhaijaan” in cinema halls.
In spite of that, it has managed to earn over Rs.300 crore from Indian theaters.
The reason for this, as explained by an expert, is that 50 percent of Indian population still has no access to cinemas. Interestingly, seven screens cater to one million people in India whereas in the US it is over 100 screens in US.
In India, only 15 percent of total screens constitute multiplexes while the rest are still single screen cinemas.
Therefore, in spite of being the largest producer of films in the world, India still struggles to generate revenue because most people still have no access to screens.
In places like Madhya Pradesh, fans are known to have traveled 50-Km to watch movies and one of the best ways to increase footfalls is to target tier-2, tier-3 and even tier-4 cities.

(Image courtesy wikimediacommons.org)

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