Tuesday, October 13, 2015

Playboy to stop printing nude images because of easy access to porn on the internet


Playboy has had to redo its marketing strategy because photos of nudes in between its pages is no longer paying dividends. Much more pornographic material is now available over the internet – hence, Playboy is losing out. Its print circulation that had once been in millions is now down to about 800,000. When he had created Playboy way back in 1953, Hugh Hefner had described it as the magazine whose contents would appeal to men aged 18 to 80. But – times have changed.
This has been reported in news.sky.com dated 13 October 2015.
Hugh Hefner is now 89-year-old and he has agreed to the changes proposed by Playboy's chief content officer Cory Jones. Mr Jones had indicated that the time was right to shift focus from nudity. Of course, women in provocative poses will continue to feature.
Other editorial changes on the anvil to rebrand Playboy include a "sex-positive female" writing a sex column, art and more coverage of alcoholic drinks.
(Image courtesy wikimediacommons.org)

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